Dunkin’ sponsored the Giants, Bears, Eagles, Jets, and Ravens during the 2021-22 NFL season, so we developed work to connect with those football fans and promote hot coffee.
Dunkin’ was also a sponsor for their hometown team, so we created Patriots-specific work with Devin McCourty and Kyle Van Noy. They both rely on a cup of Dunkin’ to give them a boost on gameday. It’s just as important as their gameday rituals, which they also have…
Devin likes to deliver a personal pre-game pep talk.
And Kyle likes to jam out to his jams.
To kick off 2022, Dunkin’ reimagined its menu with products intended to help consumers elevate their everyday routine in the new year.
OOH, radio, social/digital, and display complemented these food-focused TV spots for hot coffee, lattes, cold brew, and more.
Everything is a little better after coffee. So once you have a cup of Dunkin’ in your hand, there’s not much you can’t handle.
The “Do It With Dunkin’” campaign was hyper-targeted to New Yorkers and Bostonians by way of OOH, radio, and social/digital in an attempt to reignite people’s love for Dunkin’ and welcome them back to everyday city life after the coronavirus pandemic.
